Strength Lies in FamilyWhat begun as hobbies and an urge to preserve and respect nature, evolved into a business idea and in 2012 Eero Fisk started Call of the Wilderness. In the core of the company lies sustainability and year-round operations – with the terms and conditions of the wilderness.
The company is family run and in the heart of it you will find Eero and his daughter Kristiina who keep the wheels rolling round the year. Additionally, Kristiina’s mother Anne-Mari joins in by taking are of food and equipment. During wintertime the team grows to include locals that fit the values of the company and have respect for the nature and culture of Pyhä-Luosto.